Our mission is simple: “Turning useless into useful.” Alchemy is the medieval science of turning lead into gold. More generally, it means magically turning something of lesser value into something of greater value. For us, the value isn’t economical so much as ecological. We look for materials that are normally discarded that might have value with a little bit of imagination and some hard work. Every Alchemy Goods bag purchased represents one less part of our world destroyed. That’s why all our products should have the highest possible recycled content, but also be superbly functional and aesthetically pleasing. The logo intentionally looks like the periodic table. The number in the upper right hand corner represents the percent (by weight) of recycled material in the product you purchased. If you’d like to suggest a material you think we can recycle for our products, please let us know.